“When we introduced the All-New BMW 7 Series Hybrid with eDrive Technology earlier this year, we shared on the idea of the Peak of Living Luxury. This idea centres on experiencing the world of exclusivity with personalized and crafted modern luxury focused on innovation and sophistication beyond Sheer Driving Pleasure," said BMW Group Malaysia managing director and CEO Han Sang Yun.
The exclusive membership and customer loyalty program provides a host of exclusive privileges, which includes tailored concierge programs, bespoke private events, exclusive valet service at some of the renowned addresses nationwide, priority appointment scheduling at élite establishments as well as access to premium hospitality lounges.
"With the new BMW Excellence Club programme, we are able to share these one-of-a-kind tailor made experiences with our BMW 7 Series owners,” added Han.
The company also recently hosted a few of their customers in a series of unique events, which included flying seven couples over the Kuala Lumpur skyline at dusk in a helicopter for a specially curated evening experience at Mono Kuala Lumpur as well as provide an experience of the senses with premium partner Hugo Boss.
“The New BMW Excellence Club programme complements and raises the benchmark to
the existing industry leading BMW WhiteCard and BMW BlackCard programme which is provided to all BMW and MINI customers respectively. The programs are still currently the benchmark in the industry for access to premium experiences nationwide.”