KUALA LUMPUR: Sime Motors and Ingress Corporation Bhd have announced a strategic joint venture to operate and manage two BMW and one MINI dealership sites under the newly established entity of Performance Motors Malaysia.
BMW Group Malaysia managing director Benjamin Nagel said, “The establishment of Performance Motors Malaysia demonstrates the commitment of our dealer network to continuously innovate and provide the highest standards of service and accessibility for our customers.”
Sime Motors managing director of Southeast Asia Jeffrey Gan said, “This joint venture with Ingress, marked by the introduction of Performance Motors Malaysia, reflects our dedication in enhancing dealership operations and customer satisfaction for the BMW and MINI brands here."
"The locations of Mutiara Damansara, Puchong and Bangsar offers significant potential as an established premium automotive hub where Ingress has built a strong presence,” Gan added.
Ingress Corp Bhd group managing director Mohd Sirajuddean Ab Rahim said, “Through this partnership with Sime Motors, our shared vision of further developing state-of-the-art facilities, outstanding aftersales services and a seamless customer journey in the premium segment of the Malaysian automotive industry can be realised.”
Current Ingress BMW and MINI customers can expect a seamless transition with no disruption to their services or benefits, including warranties and service packages.
