KUALA LUMPUR: BMW Group Malaysia recently celebrated the relocation of the Lee Motors showroom in Alor Setar, Kedah, which embodies the Retail.NEXT concept, alongside a new charging station in partnership with DC Handal.
Lee Motors’ newly relocated dealership is situated at 218, Jalan Gangsa, Kawasan Perusahaan Mergong II, 05150, Alor Setar, Kedah.
Designed in line with the Retail.NEXT concept, the all-new 50,000 sq ft dealership features a sales and service lounge, handover lounge, hospitality area, and service reception (RATC).
It also offers enhanced service capabilities, including sales, service, spare parts, authorised body and paint, and financial services.
With a team of 50 professionals across various departments, Lee Motors is equipped to meet the needs of customers.
BMW Group Malaysia managing director Benjamin Nagel said, “We celebrate the newly relocated Lee Motors dealership – not just an expansion but also an embodiment of our Retail.NEXT philosophy, where automotive retail meets contemporary luxury."
"We are bringing a customer-centric environment featuring modern architecture and sophisticated digitalisation. Lee Motors has been our trusted partner in Kedah for over two decades. Combined with our new charging station, this represents our comprehensive approach to enhancing the BMW ownership journey for our customers.”
Lee Motors managing director Eugene Lee added, "After two decades of proudly serving Kedah, we have learned that our customers don't just want exceptional vehicles – they want an exceptional experience at every touchpoint."
The facility has been Green Building Certified under the GreenRE Bronze category, emphasising Lee Motors' commitment to sustainability.
Furthermore, the expanded space allows for future capacity planning, ensuring that the facility can accommodate growth beyond its current annual sales volume of between 200 to 250 units.
The showroom operates daily between 9am to 5:30pm, from Monday to Sunday.
Meanwhile, the service centre’s operating hours are from 9am to 5:30pm from Sunday to Friday, with the exception of Saturday.
Meanwhile, operated by DC Handal through a partnership with Lee Motors, the new charging station features one 180kW DC fast charger and two 60kW DC chargers, with charging rates starting at RM1.30 per kWh.
As of 2025, BMW Group Malaysia has introduced over 2,000 charging facilities nationwide.
