KUALA LUMPUR: The recent Art of Driving 2026, an exclusive BMW golf invitational, welcomed 360 golfers at the Kuala Lumpur Golf and Country Club (KLGCC) across three days.
BMW Group Malaysia said the event brought the spirit of Sheer Driving Pleasure to the greens, and celebrated the shared values of luxury, precision and performance that define both the sport of golf and the BMW brand.
BMW Group Malaysia managing director Benjamin Nagel said, “Golf is a sport defined by precision, passion and performance, the very same values that have shaped the BMW brand for over five decades here in Malaysia."
"The Art of Driving 2026 is more than just an event; it is an experience that unites the thrill of sport with the joy of driving. Just as every golf swing demands control and finesse, every BMW vehicle is crafted to deliver the perfect balance of power, elegance and accuracy on the road.”
The invitational also offered participants a closer look at BMW Group Malaysia’s premium mobility portfolio, with the all-electric BMW iX3 50 xDrive M Sport Pro, X7 xDrive40i Pure Excellence and iX xDrive60 M Sport Pro presented within a curated showcase.
The presence of MINI and BMW Motorrad further enriched the event.
The iX3 50 xDrive M Sport Pro anchored the showcase as a forward-looking statement of the brand’s electric future.
Further enhancing the premium ownership journey are BMW Group Malaysia’s dedicated customer offerings, “Relax. We Care.” and “All In. Simply Smart.”
“Relax. We Care.” is a comprehensive ownership programme focused on delivering peace of mind through proactive services, real-time diagnostics and seamless customer support.
Complementing this, “All In. Simply Smart.” offers an industry-leading, transparent and tailored financing solution that makes premium ownership more accessible.
BMW Group Malaysia also curated an immersive brand presence throughout the venue, from the arrival area and personalised registration journey to on-course branding, hospitality touchpoints and the lunch programme at The International Gallery.
