BMW Group to launch direct sales model across Europe from 2024, starting with MINI

MUNICH: The BMW Group will be launching a new sales model across Europe in 2024.

The rollout will begin with MINI vehicles in Italy, Poland, and Sweden on Jan 1, and will gradually expand to other European countries, with BMW transitioning in 2026.

This new sales model will allow all new BMW and MINI vehicles, as well as nearly-new BMW Group cars, to be sold through an agency model.

The new sales model aims to benefit customers, retail partners, and the BMW Group.

It will ensure price transparency for customers by implementing standard nationwide pricing for identical vehicle models.

As the transition progresses, the BMW Group will digitalise the entire purchase process, giving customers the option to choose between online and physical purchase experiences. This will be made possible by an integrated IT system landscape and full access to the existing retail network.

Pieter Nota, Member of the Board of Management of BMW AG, stated that this transition to direct sales with retail partners is a significant milestone in the realignment of the sales division.

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The new sales model will allow the BMW Group to communicate directly with customers and provide a direct customer interface. The main goal is to increase customer satisfaction and offer the best premium customer experience in the industry.

Despite the new sales model, the BMW Group will continue to rely on its existing retail network, leveraging its established sales structure.

The creation of the new sales model involved active participation from retail partners, and the BMW Group expressed gratitude for their cooperation and positive feedback.

Retail partners will benefit from an attractive and future-proof foundation for their business, with a fixed commission per vehicle sold and full remuneration for online purchases.

Customers in Italy, Poland, and Sweden can already make use of online pre-orders for the new all-electric MINI Cooper and the new MINI Countryman as part of the new sales model.

The BMW Group expects demand for personal customer contact to continue, with retail partners playing a crucial role.

Overall, the new sales model represents an important step for the BMW Group, allowing for increased customer satisfaction, price transparency, and a seamless online and physical purchase experience.

Retail partners will also benefit from a stable business foundation and access to the BMW Group's entire stock of vehicles.