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BMW hits record sales in Malaysia with nearly 11,000 vehicles sold

By CARSIFU | 10 January 2017


KUALA LUMPUR: BMW Group Malaysia has good news to report back to Munich, achieving its highest ever growth in the country for the 100th year anniversary of the brand.

It delivered a total of 10,906 units of BMW, MINI and BMW Motorrad vehicles in the country last year, charting a 16% growth increase compared to the same period in 2015 (9,368).

The achievement is in line with that of the BMW Group, which achieved its best ever sales in 2016 with a total of 2,367,603 vehicles sold worldwide. This marked the sixth year in a row the company has set a new sales record while maintaining its position as the world’s leading premium car company.

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For 2016, BMW grew a record 20%, delivering 9,000 BMW vehicles from 7,515 vehicles in 2015. The MINI brand also recorded a 19% growth, delivering 902 MINI vehicles from 756 in the previous year while BMW Motorrad delivered 1,004 motorcycles.

The centenary year heralded in the entry of X5 xDrive40e and BMW 330e plug-in hybrids. It also saw BMW Group Malaysia working with GreenTech Malaysia to offer its i and iPerformance customers access to its ChargeNow services via the GreenTech Malaysia’s ChargEV platform.

For 2017, BMW Group Malaysia is gearing up to make Malaysia its regional export hub for the 3 Series, 5 Series and 7 Series to Vietnam and the Philippines in 2018. It is expected to invest over RM10mil to increase local production capacity from over 7,000 vehicles in 2016 to over 10,000 vehicles with an investment.

BMW will also open its RM130mil regional parts depot at the Free Trade Zone of the Senai airport. Occupying over 45,000 square metres, the facility will be one of the largest in the region.

BMW said in a statement it would also strive to improve customer satisfaction and service through its "Voice to the Customer" programme and roadside assistance.

Speaking on the 2016 achievements, BMW Group Malaysia managing director and CEO Han Sang Yun said: “The growing support from our customers and network of dealerships in Malaysia were the main factors for our achievements."

READ MORE: Mercedes-Benz to overtake BMW as largest premium carmaker

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