LAS VEGAS: The new BMW iX3 is in the spotlight at CES 2026 (Jan 6 to 9).
For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology was presented to the public.
As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations.
By 2027, the technologies of the Neue Klasse will be integrated into 40 new models and model updates from BMW.
BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+.
For the first time, passengers can ask multiple questions in a single sentence — covering both your vehicle’s features and e.g. general knowledge topics.
The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses.
Starting in the second half of 2026, this development will be rolled out in Germany and the United States across all models equipped with BMW Operating System 9 and X.
The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music and Audio, Entertainment, Gaming, News, Travel and Local.
YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers.
Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary.
As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.
In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring titles like UNO Car Party!
A new highlight in AirConsole’s game library is Hot Wheels: Xtreme Overdrive from Mattel, available exclusively to BMW customers.
AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other.
Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store.
Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.
The iX3 50 xDrive is powered by two electric motors, which generate output of 345kW/469hp and 645Nm of torque.
It accelerates from 0 to 100kph in 4.9 seconds and reaches a top speed of 210kph.
The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.
The 108.7kWh battery in the iX3 50 xDrive enables a range of up to 805km (WLTP cycle).
A maximum charging rate of 400kW enables users to fill their new iX3 at an 800V direct current (DC) rapid charging station to add up to 372km of range in just 10 minutes.
The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes.
