MUNICH: BMW kicked off the 50th anniversary celebrations of its M division today with a film that is an ode to its past, present and future.
In the “We are M” campaign, various M vehicles along with their drivers get together for a huddle ahead of May 24, which marked the birth of the BMW's sportiest cars.
The 50 Years campaign is divided into four chapters, each of which is activated over a period of one quarter.
Whilst the first chapter, the “Huddle Speech”, heralds the basic theme of 50 years of BMW M, the second will be predominantly about M's 50-year motorsport history.
The third chapter deals with electrification, while the fourth focuses on the unique lifestyle.
During the course of the year, BMW M GmbH will present a host of new vehicles. In addition, the brand will present itself at numerous major international events.
The recently unveiled “BMW Motorsport Anniversary Emblem” is just one of many more developments for the global BMW M community.
“We are proud of the roaring start to our anniversary year on 24 February. The film “Huddle Speech” is in the tradition of extraordinary films for BMW M, but is nevertheless different: it heralds our transformation. We are looking ahead, but continuing to create a feeling of home that defines the great BMW M fanbase,” said BMW M GmbH head of customer, brand, sales Timo Resch .
“We want to celebrate with all the fans, with our international community, therefore we have surprises in store for all communication channels, all year round. We are really looking forward to it.”
