Fieg.
MUNICH: Just a few weeks after its world premiere, BMW M is introducing a special edition model of the new M4 Competition Coupé in a move to explore new customer niches.
Created in collaboration with New York lifestyle brand Kith, the M4 Competition x KITH is limited to just 150 units and features unique exterior and interior design details.
The M4 Competition x KITH can be pre-ordered now. Deliveries of the car will begin in summer 2021.
At the same time, Kith will be offering a 96‑piece collection of exclusively designed apparel and accessories in all its stores and online.
“Keeping a close eye on the latest streetstyle developments is part of our approach to evolving the BMW brand,” said Jens Thiemer, Senior Vice President Customer and Brand BMW.
“With his ideas and Kith label, Ronnie Fieg is one of the outstanding minds and opinion leaders in the worlds of fashion, lifestyle and luxury. Our collaboration with Ronnie and his influential brand will be a positive force for BMW as we explore new customer groups.”
“This is not the first time BMW M GmbH has released a limited edition of one of our cars as part of an exclusive collaboration,” said BMW M CEO Markus Flasch.
Fieg recently acquired his own example of the E30 M3.
And BMW M GmbH lined up this first-generation M3 for the official presentation of the collaboration at the Kith pop‑up store in Brooklyn on Oct 23.
Alongside it was the unique new representative of the latest, sixth-generation version of the high-performance model.
Like Fieg’s car, the M4 Design Study by KITH is painted in the Cinnabar Red shade originally used for the E30 M3. This paint finish is no longer available for the regular BMW range, but was selected here specially for the M4 Design Study by KITH to emphasise the connection between the two cars.
The M4 Competition badge on the model’s boot lid has been replaced by a black Kith logo with BMW M stripes in the same style. This logo also appears in illuminated form below the head restraints in the M Carbon bucket seats, and Kith lettering is embossed into the black leather of the head restraints and centre console.
The leather with embossed lettering selected for this very individual model was also used for the seat covers in Fieg’s E30 M3. Here, the Kith logo with BMW M stripes has silver lettering, while a special version of the period BMW logo adorns the bonnet, boot lid and steering wheel, with “Kith” replacing “BMW”.
Merging logos is a hallmark of the many partnerships Kith has forged with other globally renowned companies. But this is the first time BMW has altered its badge for a collaboration partner.
The fusion logo created for the 150 units of the M4 Competition x KITH adds an extra ring around the BMW roundel in the M colours light blue, dark blue and red. Plus, there are details in bright lettering focusing on Kith and the collaboration.
The rear of the M4 Competition x KITH also has the black Kith logo with M stripes. The special-edition models are available exclusively with the matte paint finishes Frozen Black, Frozen Dark Silver and Frozen Brilliant White in homage to the three most popular colours for the E30 M3 back in the day.
One of the main highlights of the special-edition models is the Kith carbon-fibre roof design. For this optional extra, grey Kith lettering with BMW M stripes is woven into the roof surface.
M Compound brakes with red callipers bearing the M logo come as standard. These are visible through the double spokes of the M forged wheels 826M bi-colour / Jet Black, high-gloss (front: 19-inch, rear: 20-inch).
Inside the M4 Competition x KITH the tri-colour M Carbon bucket seats feature the M colours light blue and red which add striking flourishes to the Merino full-leather trim in Black.
As in Fieg’s E30 M3, Kith lettering is embossed into the black leather of the front and rear head restraints and centre armrest of the M4 Competition x KITH. The centre console features an exclusive badge with the Kith logo and M stripes. The illuminated M badge below the front head restraints also has Kith lettering.
The special-edition model has the same technical profile as the M4 Competition Coupé. The new six-cylinder in-line engine is cut from the high-revving M GmbH mould and uses the latest version of M TwinPower Turbo technology to produce 510hp, while torque peaks at 650Nm.
The eight-speed M Steptronic transmission Drivelogic is fitted as standard. The sprint from 0 – 100kph takes just 3.9 seconds, while 200kph is reached in 12.5 seconds.
As well as classical rear-wheel drive, the M4 Competition x KITH can – like the M4 Competition Coupé – be specified as an option with M xDrive all-wheel drive.
In addition to the standard equipment of the M4 Competition Coupé and the bespoke Kith collaboration features, the special-edition model can also be ordered with a selection of other extras.
Like the M Compound brakes, M forged wheels and M Carbon bucket seats, the M Carbon exterior package, BMW Laserlight and BMW Individual lights Shadowline are standard. Plus, the cabin features Carbon Fibre interior trim strips and controls with electroplated applications.
