The range of colours, available under BMW's Individual program, include Speed Yellow, San Marino Blue, Verde Ermes Green and Nardo Grey.
Black and white are still among the most popular colours for cars, but customers are increasingly seeking more expressive and individual paintwork.
Dealerships now offer 160 Individual colour options for the 1 Series and 2 Series Gran Coupe, which are going down well with customers despite the surcharge for matt and Individual finishes.
Leipzig’s order books for vehicles with Individual finishes have filled up nicely until the end of the year, and the next major order is for 180 118d vehicles in Hockenheim Silver, Ruby Red and Sepia Violet for BMW Japan.
The lead time for special finishes in a preferred Individual colour is about 10 weeks. Customers can even create their own colours, which will be specially mixed and used on their car only.
Such colours increase technical complexity in the plant, which has been upgraded to handle the special paints. In addition, new paint supply systems and a new mixing area have been integrated. The paintshop can now paint five vehicles a day in colours from the Individual range.
The full range of options can be experienced via the BMW Individual Visualiser.
