MUNICH: BMW is previewing a futuristic in-car entertainment called BMW Theatre Screen at CES 2022 in Las Vegas.
With the BMW Theatre Screen, BMW is offering rear passengers an entertainment experience on a par with a cinema.
The BMW Group is working with Amazon to integrate the Fire TV experience within the Theatre Screen system – giving passengers access to a wide variety of content so they can stream videos, listen to music, and watch downloaded programs, all while on the road.
The BMW Theatre Screen is a 31-inch panorama display in 32:9 format with smart TV functions and a resolution of up to 8K.
A country-specific streaming offering is also in the works for customers in China.
The My Modes create an integrated user experience in the interior that reflects and influences the mood of the driver and their passengers in a specific situational context.
My Mode Theatre transforms the rear of the interior into a private cinema lounge with surround sound and 5G connectivity thanks to the BMW Theatre Screen, a panorama display in 32:9 format.
The new in-car entertainment experience in future luxury class models from BMW begins with the activation of My Mode Theatre.
When the BMW Theatre Screen moves out of the headliner, this is accompanied by a sound experience created exclusively for this purpose in cooperation between the BMW Group and the renowned film music composer and Academy Award winner, Hans Zimmer, which ends at the precise moment when the screen reaches its final position.
A graphic animation also appears on the display, specially designed by BMW User Interface Design for the My Mode Theatre.
At the same time, the roller sunblinds for the side windows and the rear window are closed and the ambient lighting in the rear of the vehicle is dimmed.
The integrated Bowers & Wilkins Diamond Surround Sound System delivers an extremely high-end and multifaceted sound experience.
The tilt of the display can be adjusted by touch operation using the control menu on the in-car entertainment system.
A wide range of entertainment is to be offered, thanks to 5G connectivity and seamless Fire TV integration.
The iX is the first BMW model to use the 5G mobile radio standard for data transmission. It will also be used in other models like the i4 in future.
