LOS ANGELES: BMW and Marvel Studios have teamed up for the first time on “Black Widow,” set for release on July 9.

The Marvel Cinematic Universe’s action-packed spy thriller has been chosen to showcase the X3 M40i vehicle.

Also joining in the action is the first-ever 2 Series Gran Coupé.

A total of 13 X3s were prepared for the film, although some of them were also used as production vehicles.

“This is the first time BMW has worked with Marvel Studios and the result is just stunning,” said Jens Thiemer, Senior Vice President Customer and Brand BMW.

“Having the X3 and the 2 Series Gran Coupé playing key roles in ‘Black Widow’ is part of our marketing strategy, adding strong emotional value to the communication of these models. As emotional and thrilling stories play an increasing role in our brand communication, we are definitely looking forward to continue working with Marvel Studios.”



The actual cars used in the film would be on special display at BMW Welt in Munich for several weeks to coincide with the movie’s opening.

On show will be the X3 that came under heavy fire in one of the film’s chase sequences as well as the 2 Series Gran Coupé with its clear physical marks from the action sequences.

BMW customers worldwide would also be able to virtually experience both vehicle models featured in the film from June 25.

The Emotional Virtual Experience (EVE) created by BMW, which is now available at more than 2,000 BMW dealerships and branches worldwide, allows vehicles to be experienced first-hand in a photorealistic 3D representation.

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