BMW's Retail.NEXT concept to open in Balakong

KUALA LUMPUR: BMW Group Malaysia and Auto Bavaria, the largest authorised BMW dealership network in Malaysia previewed their latest state-of-the-art showroom built on the foundations of the customer-centric Retail.NEXT concept in Balakong.

The facility, once fully opened and operational, will be one of the largest BMW Group showrooms in the country and will be the first in the Klang Valley to showcase the newest Retail.NEXT innovative design concept and service offering.

Spanning an expansive 240,057-square feet, the new Auto Bavaria Balakong is set to exemplify the first-class atmosphere that denotes the premium ownership experience with its modern design language and a lush façade that includes a stunning courtyard garden and outdoor terrace.

New interactive Customer Consultation Stages, equipped with innovative digital sales tools are located strategically throughout the showroom where BMW Geniuses will be on ground to guide visitors through an unrivalled automotive viewing and purchasing journey.

The showroom will also include a newly refurbished Grand Klasse Lounge and corresponding handover bays that adds BMW’s exemplary touch of exclusive luxury.

It will also feature lifestyle-oriented facilities including a contemporary and inviting BMW Café as well as lounge areas, providing customers access to a premium space to relax and refresh during their visit.

Datuk Jeffri Salim Davidson, group CEO of Sime Darby Bhd said, “The Retail.NEXT Dealership concepts blends physical innovation with modern aesthetics and engaging environment.

“Every aspect of our new Auto Bavaria Balakong showroom is meticulously crafted to elevate the automotive viewing and purchasing journey, infusing opulence and sustainability at every juncture. We are dedicated to not only offering premium vehicles but also consistently elevating luxury experience for our customer, providing a comprehensive range of aftersales services.”

The Auto Bavaria Balakong dealership will be able to display an extensive range of vehicles from the BMW Group including BMW and BMW i models, as well as vehicles from the MINI and BMW Premium Selection portfolios.
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