Bosch Malaysia managing director Klaus Landhaeusser said the corporation strives to be socially conscious following its value-based “Driven by Invented for Life" catchphrase to enhance the quality of life of people from all backgrounds.
“It is even more timely that we launch the project in conjunction with our 100-year milestone,” said Landhaeusser at the launch of its latest effort here.
#CareForSafety will focus on road safety education and bus transportation sponsorship for Dignity’s children.
The workshops will teach the children about the importance of road safety and how to stay safe on the road.
Meanwhile, bus transportation fee aid from sponsors will help children travel safely to school and reduce family expenses.
Bosch AA country business director Dillion Goh said the safety of children had always been a priority.
“Our objective is to educate, engage and empower these children through various activities alongside Dignity For Children Foundation.
“We encourage all Bosch AA’s business partners, Bosch associates, Bosch eXtra loyalty programme members and the public to contribute via a crowdfunding platform to help sponsor monthly bus fees for the children,” he urged.
One of the programmes that will be available for the teachers at Dignity For Children Foundation is the PRO Safety Workshop which will train teachers on road safety as well as educate kids on the importance of personal safety, road safety and online safety.
Landhaeusser (fourth from left), Goh (third from right), Elisha (second from right) and other representatives from V.V. Motor Sdn Bhd, Rimbunan Kuasa Sdn Bhd, Carsuka Automotive and Shopee at the launch of the campaign.
Dignity For Children Foundation co-founder Elisha Satvinder said the foundation was committed to attending to the needs of underprivileged children.
“Especially with a school situated at Sentul Raya Boulevard where classrooms are scattered in different buildings and the roads are busy, safety is always a concern.
“With the help of Bosch AA, our students will now be able to focus more on studying with peace of mind,” he said.
Meanwhile, Shopee Malaysia head of marketing Kenneth Soh said the online platform's commitment is to empower communities and use technology to benefit everyone.
"Through our dedicated #CareForSafety microsite and homepage banner on our platform, we aim to expand the reach of this campaign to our extensive user base and make it easier for the public to contribute," he said.
Additionally, with every purchase of brake-related products on the Bosch Autoparts Official Store, Bosch AA along with Carsuka Automotive, their eCommerce dealer, will donate RM4 to the initiative during the campaign.
The #CareForSafety campaign is part of Bosch’s ‘Care For Life’ initiative, contributing to the vulnerable children’s communities in Asean.
It is supported by Bosch Primavera, a charitable organisation founded by Bosch associates, helping children from all over the world since 1990.
The launch of #CareForSafety in Malaysia marks the fourth country where the Asean-wide #CareForLife campaign has launched, with plans in the pipeline for Vietnam and Thailand that focus on the health of children and clean air respectively.
To find out more about Bosch AA’s #CareForSafety campaign, log on to https://shopee.com.my/boschautoparts.os
To contribute to #CareForSafety School Bus sponsorship program via crowdfunding, refer to this link - https://give.asia/campaign/bus-fee-sponsorship-for-dignity-s-school-children?#/
