LAS VEGAS: German technology and auto supplier Bosch has unveiled an AI-powered vehicle cockpit at the Consumer Electronics Show (CES) in Las Vegas, saying the system allows the in-car environment to be highly personalised.
The cockpit, developed in collaboration with automakers, features a language-based AI model that lets users converse with the system as if it were a real person.
A second AI model processes visual information, interpreting activity inside and outside the vehicle.
Bosch said this could support functions such as automated parking.
"Here we are dealing with algorithms that can see and hear," Tanja Rückert, member of the board of management at Bosch, told dpa.
"I can interact with the system like I would with a person. The cockpit becomes my personal space, which is a completely new way to experience driving."
She did not disclose which carmaker will first implement the cockpit.
Bosch also announced a partnership with US start-up Kodiak AI to develop standardized hardware and software for autonomous trucks.
The "Kodiak Driver" system can be integrated into conventional trucks to enable self-driving capabilities.
Rückert said Bosch is investing heavily in the United States, citing the market's growth potential.
She also highlighted the growing importance of Bosch's digital business, projecting software and digital services revenue to exceed €6 billion (RM28.4bil) by the early 2030s, with around two-thirds coming from its automotive supplier division, Mobility.
