MILAN: Brembo has unveiled its new visual identity and logo, reflecting the company’s strategic vision: “Turning Energy into Inspiration”.
Since the launch of the new vision in the fall of 2020, Brembo has sought to become a solution provider, with ambitions to contribute to shaping the future of mobility. This is leading to a significant transformation in Brembo’s offering, taking the company from components to complete solutions, leveraging artificial intelligence, mechatronics and data.
The 2021 launch of SENSIFY, Brembo’s pioneering intelligent braking system, marked a key advance in this journey. Now, the ongoing evolution of the company takes another step forward with the unveiling of its new brand image.
“Brembo’s new visual identity ensures consistency between our promise and our image, powering our brand experience,” said Brembo chief executive officer Daniele Schillaci.
“The core element of this new identity is the restyling of our logo, which is recognised all over the world and has contributed to our company’s success. Now it embeds the notion of simplicity, with a modern and digital soul capturing Brembo’s forward-looking attitude. The new visual identity expresses both the company’s heritage and its evolution and it will inspire our future.”
The distinctive Brembo symbol has been optimised to be coherent with the new lettering, which is softer, more rounded and easier to read at any size, especially for digital activations.
The iconic red colour will continue to embody the company’s passion with its modernised shapes.
The new logo would be rolled out globally across all of the company’s digital and physical assets, as well as on all of Brembo’s solutions of the future.
