MIRI: BYD Sime Motors has launched a new 3S (sales, service and spare parts) centre in Miri, Sarawak.
Spanning 12,228 sq ft, the Miri 3S centre is BYD’s largest 3S facility in Sarawak to date.
The facility comprises a 5,838 sq ft showroom with capacity to display five vehicles, and a 6,390 sq ft service centre featuring six service bays with capacity to handle up to 35 vehicles a day.
The centre also features a customer lounge, bar counter, discussion room, dedicated vehicle delivery bay and EV (electric vehicle) charging facilities.
“The opening of the Miri 3S centre marks a milestone for BYD in Sarawak. As more customers embrace electric mobility, we want to ensure that our network grows alongside them, with convenient access not only to our vehicles, but also to the service and aftersales care that underpin a positive ownership experience,” said Sime Motors, Southeast Asia managing director Jeffrey Gan.
Operated by Kah Progression Auto Sdn Bhd, the Miri 3S centre is supported by 15 employees across its sales and aftersales operations.
Kah Progression Auto is a wholly-owned subsidiary of Oriental Holdings Bhd, which brings more than 60 years of automotive industry experience across Malaysia, Singapore and Brunei.
Its partnership with BYD and Sime Motors builds on this automotive experience as it expands into the EV segment, bringing established local market knowledge and operational capabilities to support BYD customers in Miri.
The Miri opening is part of BYD Sime Motors’ continued growth across East Malaysia.
In December 2024, Sime Motors opened East Malaysia’s first BYD 3S centre in Kota Kinabalu, Sabah.
In Sarawak, BYD Sime Motors currently operates three authorised outlets in Kuching, Sibu and now, Miri.
“Together with our dealer partner, Kah Progression Auto, we look forward to building greater EV awareness and bringing our vehicles and battery technology closer to the local community,” said BYD Malaysia managing director Jacob Ma.
