SERDANG: PRO-NET, a wholly-owned subsidiary of Proton is keeping the buzz on its second electric vehicle (EV) high with the e.MAS 5 in camouflaged wrap.
Displayed at the company's showcase in MAEPS here from May 9 to 15, the e.MAS 5 is slated for launch in the final quarter of the year.
The EV is aimed at younger drivers and first-time EV buyers with the aim of making electric mobility more affordable and stylish.
Reflecting the naming convention of the brand, the “5” signals its position as a more compact model compared to the e.MAS 7, which was designed as a C-segment SUV.
While smaller in size, the e.MAS 5 delivers the same intelligence and forward-thinking design that define the Proton e.MAS lineup.
In addition, the e.MAS 5 features a clean front and rear styling along with smooth overall design with soft corners like the e.MAS 7.
Its head and rear lights are slim and project an uncluttered demeanour.
PRO-NET chief executive officer Zhang Qiang said the e.MAS 5 represented the company's vision for the newest era of electric mobility that is built for the next generation of Malaysians.
"While the e.MAS 7 was designed to cater to the needs of Malaysian families, the e.MAS 5 on the other hand, offers a more youthful, exciting and electrifying driving experience," he said.
In conjunction with the name reveal, PRO-NET also launched the nationwide "Electrify Your Life" Campaign and Contest, an initiative designed to accelerate EV adoption across the country.
Running from May 8 to July 31, the contest invites Malaysians to express what electrification means to them by submitting a unique slogan on the official microsite https://emaselectrifycontest.pronet.my/.
Participants can increase their chances of winning by checking in and test driving at selected Proton e.MAS dealerships and nationwide roadshows, and can collect up to 36 entries in total.
Monthly prizes will be given with the campaign culminating in the announcement of a grand prize winner, who will take home a brand-new Proton e.MAS 5.
As part of the campaign, prospective owners are also invited to experience the e.MAS 7 up close and personal at a series of roadshows across the country.
Visitors will also get an exclusive preview of the camouflaged e.MAS 5.
Roadshow will be held at:
> TRX Mall, Kuala Lumpur (May 22–25)
> Gurney Paragon, Penang (June 13–15)
> AEON Mall, Melaka (June 27–29)
> Paradigm Mall, Johor Bahru (July 3–6)
> Central i-City, Shah Alam (Aug 21-24)
The winner of the Proton e.MAS 5 grand prize will be announced during the final roadshow at Central i-City on Aug 24.
