Carro brings back award-winning ‘No Drama’ ads

KUALA LUMPUR: Carro, Asia Pacific’s largest and fastest-growing online used car platform, has a new campaign that spotlights their drama-free and seamless car buying and selling experience.

A second Hong Kong crime genre ad will be released in June.

Produced by Carro’s in-house team and fully shot in South Korea, the first ‘No Drama’ ad takes us back to the Joseon Dynasty where even the king cannot escape conniving tricksters who are trying to persuade him to sell off his trusty ride for a fraction of what it’s worth.

How will Carro save the kingdom from ruins?

Carro’s ‘No Drama’ series first launched in 2023 in the form of 3 short films that tapped into typical drama cliches to juxtapose the drama-free nature of buying a Carro Certified car that is As Good As New.

The campaign went viral with more than 38 million views in total, and earned Carro six awards at the YouTube Works Awards Southeast Asia, including the Overall Winner for “The Big Bang Southeast Asia” category.

Carro chief marketing officer Katherine Teo says, "We’ve heard what our customers have said over the last 10 years: that selling their car can be stressful, complicated and long drawn. That’s why we keep our processes transparent and stress-free.”

Carro offers a 100% transparent and convenient process that allows customers to begin their car-selling journey online at carro.co.

In markets like Hong Kong and Malaysia, customers don’t even have to leave their home as Carro staff take the inspection and quotation processes right to their homes.

Since its founding in 2015, Carro has been building its proprietary technologies and tapping into AI solutions to revolutionise the car ownership experience.

Carro has grown from a Singaporean used car marketplace to Asia Pacific's No. 1 used car online marketplace spanning 7 markets, complete with a strong in-house ecosystem that includes financing options, insurance offerings and aftersales services.

The company also started selling brand new cars in Singapore, with plans to roll out this product line in other selected markets.