Carro's new No Drama ad a big hit

KUALA LUMPUR: Carro has released its second ‘No Drama’ ad, as part of their campaign that spotlights their drama-free and seamless car buying and selling experience.

The first ad released in May, set in the Joseon Dynasty, has garnered more than 27.4 million views in total.

Carro is Asia Pacific’s largest and fastest-growing online used car platform.

Produced by Carro’s in-house team, the next ‘No Drama’ ad takes viewers to a potentially shady deal being made on top of a Hong Kong rooftop.

Carro’s ‘No Drama’ series first launched in 2023 in the form of 3 short films that tapped into typical drama cliches to juxtapose the drama-free nature of buying a Carro Certified car that is As Good As New.

The campaign went viral with more than 38 million views in total, and earned Carro six awards at the YouTube Works Awards Southeast Asia, including the Overall Winner for “The Big Bang Southeast Asia” category.

“The used car industry has long been associated with shady deals, ambiguous processes and unreliable rides. With this ad, we want to reiterate that we’re Asia Pacific’s #1 online marketplace for a reason, and we are focused on delivering a reliable Carro Certified car,” says Carro chief marketing officer Katherine Teo.

“From financing and insurance to aftersales, we’re at every step of the customer’s car ownership experience.”

Carro Certified is Carro’s technology-backed certification that offers customers the assurance and service of buying a quality used car.

It includes a rigorous 160-point Inspection, 5-day return policy, 12-month warranty on engine and gearbox, no mileage tampering, as well as no major accidents, fire and flood damage.

Since its founding in 2015, Carro has been building its proprietary technologies and tapping into AI solutions to revolutionise the car ownership experience.

Carro has grown from a Singaporean used car marketplace to Asia Pacific's No. 1 used car online marketplace spanning 7 markets, complete with a strong in-house ecosystem that includes financing options, insurance offerings and aftersales services.

The company also started selling brand new cars in Singapore, with plans to roll out this product line in other selected markets.

The ad is running in Singapore, Malaysia, Japan and Hong Kong, and customers can look forward to exclusive promotions.