The latest advertising activation by Southeast Asia’s largest car e-commerce platform aims to showcase the quality assurance when one buys from Carsome, where consumers have access to the largest selection of over 1,000 Carsome Certified cars covered by the Carsome Promise pledge.
Carsome Certified is also an industry-leading standard that provides peace of mind for consumers who want to move forward in mobility solutions.
Carsome chief brand officer Derek Tan said Carsome gravitated towards the latest in innovation as it is a data-driven technology company.
“Through this highly innovative advertising technology, Carsome can create impactful communication and amplify our peace of mind message to offline markets, now also powered by data,” said Tan.
Tan.
The mobile pDOOH architecture is powered by Enomad, a proprietary software launched this month by leading provider of outdoor advertising services, Seni Jaya Corp Bhd.
The digital toppers that are customised as part of the creative design are highly-customisable geotagged ads displayed via car top
LED screens installed on e-hailing cars.
Each vehicle is GPS-tracked, with reporting conducted on location-based exposure through a user-friendly platform.
The entire data landscape is then condensed and optimized to ensure effective reach and geographical coverage and frequency as a media platform.
The integrated and robust data-empowered approach ensures that the media platform learns and optimizes in real time for the best outcomes.
Recently, both Carsome and Seni Jaya held a flag-off event, where a convoy of 50 Carsome-wrapped, digital toppers-equipped cars cruised around Klang Valley.
(From left) Seni Jaya CEO Jeff Cheah See Heong, Carsome Certified general manager Alan Cheah and Enomad managing director Brahma Shakthi flagging-off the convoy of 50 Carsome-wrapped, digital toppers-equipped cars.
The external car wraps are aimed at reaching geographic areas that are difficult to reach by other means of outdoor advertising, such as billboards and buses.
“All these efforts help us to continue establishing Carsome as the top-of-mind brand when it comes to car buying and selling and to remain as the market leader in all aspects of the business, including advertising innovation.
“We want to communicate through mediums that are experiential but also moves the needle for consumers who desire to move forward in mobility solutions,” added Tan.
The pDOOH activation by Carsome is part of the local amplification of its #MakeItCarsome regional brand campaign.
