KUALA LUMPUR: Castrol Malaysia recently won the Brand Trust & Market Leadership Award at the 5th Asia Automotive Award in Bangkok, Thailand.
The company said this was a recognition spanning 11 Asian markets and awarded to brands that have earned the confidence of mechanics and service professionals across the region.
The Asia Automotive Award is regarded as a key regional benchmark for credibility across manufacturers, service providers and aftermarket brands.
Castrol’s win in the Brand Trust & Market Leadership category reflects the brand’s long-standing relevance in workshops, and how trust gained upstream continues to make a difference downstream, for everyday motorists.
“Trust at the workshop level is built over time through consistent performance and close collaboration with mechanics. This award reflects the confidence mechanics have placed in Castrol, and we value the role mechanics play in helping motorists make the right engine-care decisions every day,” said Castrol Malaysia & Singapore head of marketing Joshua Tan.
Through more than 3,000 Castrol-branded workshops nationwide, including Castrol Auto Service and Castrol Bike Point networks, the brand supports up to half a million motorists each month.
This footprint strengthens mechanics as trusted advisors, positioning Castrol as the reference point many motorists in Malaysia turn to when making engine-care decisions.
Also, Castrol’s investments in digital enablers such as the Castrol Motorist App and enhanced workshop visibility tools provide motorists with clearer guidance, transparency and accessibility in their servicing decisions.
“With mechanics preferring Castrol for performance and reliability, motorists naturally trust their recommendations,” Tan added.
“It’s a relationship built in workshops but felt every day on the road.”
