KUALA LUMPUR: Bosch Mobility Aftermarket is hosting the third edition of its signature Drive #LikeABosch Roadshow 2026, Sunway Velocity Mall, Kuala Lumpur from July 29 to Aug 2.
At this interactive road-trip-themed pop-up at Vanity Atrium, the company aims to educate consumers on the importance of under-the-hood automotive parts and preventive maintenance before the major holiday rush begins.
Through this campaign, Bosch actively supports the Malaysia Road Safety Plan 2022-2030 vision of halving road traffic fatalities by 2030.
Year-end travel is notoriously hazardous due to the onset of the monsoon season, which brings torrential rain and flash floods.
Drivers will face challenges such as slippery road surfaces, hydroplaning risks and reduced road visibility, which increase demands on critical vehicle components like brake systems and windshield wipers.
At the roadshow, visitors experience a simulated road trip, discovering Bosch autoparts at exclusive promotional prices.
Featured products will include Aerotwin wipers, engine oils, coolants, filters, brake components, and double iridium spark plugs.
Visitors can test their agility at three distinct game stations (the Giant Buzzer Wire Challenge, Ring Tossing Challenge, and Bowling Strikers) to collect journey stamps, experience hands-on Bosch autoparts demonstrations, and wind down at the Bosch Cafe to enjoy complimentary popcorn and hot coffee.
A dedicated Bosch HR Corner will also be available to offer career insights and interactive giveaway sessions.
In line with Bosch’s global commitment to sustainability, a Drive For Zero: Wiper Recycle Station will be set up where visitors can bring their used windshield wipers of any brand to be recycled and redeem an additional RM10 off coupon.
The coupons can be stacked to purchase a brand-new, high-performance Bosch Aerotwin wiper set on-site.
In addition, the roadshow will also display Bosch's newest products ranging from wipers, windshield washer, maintenance-type fuel additive, dual clutch transmission fluid and emergency jump starter.
Promotional discounts of up to 59% off on selected items will also be available alongside a series of tiered Gift with Purchase giveaways for on-site shoppers.
Visitors can also capture their roadshow memories at the interactive 3D photo booth and participate in the Snap & Win contest.
By uploading a creative photo or video to Instagram, tagging @boschautoparts_my and using the hashtag #DriveLikeABoschRoadshow2026, participants stand a chance to win premium products.
Bosch Mobility Aftermarket Malaysia country business director Dillion Goh said Bosch's priority goes beyond offering premium automotive parts.
"We want to ensure that every driver is empowered to travel safely, especially during high-traffic travel and wet seasons," he said.
