CES 2021: Bridgestone World showcased

By CARSIFU | 13 January 2021

WASHINGTON: Tyre maker Bridgestone is taking part in the 2021 CES with its vision of an interactive virtual city.

Called Bridgestone World, it's an interactive city showcasing how Bridgestone innovations will power a more sustainable mobility future. Live online showcases and on-demand feature videos will also foster opportunities for collaboration with partners across the technology spectrum.

Bridgestone World, specifically developed in response to this year’s virtual CES format from Jan 11-14, allows users to peer into urban, suburban, industrial and transport settings in a city of the future, and explore how the company’s connected products and data-driven services will address pain points, improve consumers’ mobility experience and create greater social and customer value.

The tool’s central urban environment allows users to explore Bridgestone’s evolution into a high-tech company that enhances its core tyre and rubber offering through smart tyre and advanced mobility technologies.

Bridgestone is also engaging directly with CES attendees through live and on-demand presentations that explore how the company is using smart tyre technology, advanced data analytics and new business models to put tyres at the centre of a sustainable mobility system.