SYDNEY: Chery Australia is inviting the Australian public to help name its upcoming world-first plug-in hybrid diesel ute, via a nationwide competition.
The competition winner will take home bragging rights and the first Chery ute in Australia.
Designed with Australian lifestyles in mind, the new model is set to arrive in the fourth quarter of 2026 and is poised to become the world's first plug-in hybrid diesel ute, combining traditional diesel capability with electrified efficiency, with a ,1000kg payload and 3.5 tonne towing capacity.
Utes are an iconic and deeply ingrained part of Australian culture, with over 235,000 new utes sold in 2025 alone, accounting for roughly 20% of all new vehicle sales.
"Utes aren't just a vehicle in Australia, they're a vital part of how we work and play. By introducing the world's first plug-in hybrid diesel ute, we're redefining what capability looks like for the segment," said Chery Australia chief operating officer Lucas Harris.
Australians can submit their suggested names for the plug-in hybrid diesel ute via the Chery Australia website.
Participants will be asked to submit a proposed name along with a short explanation outlining why it is the right fit for the vehicle.
Entries will be reviewed by Chery, with shortlisted names progressing to a public vote before the final name is selected.
The Great Australian Chery Ute Naming Competition will close at 11:50pm AEDT on March 26, 2026.
