Chery Malaysia gives RM50K to National Sports Trust Fund

KUALA LUMPUR: Chery Malaysia has contributed RM50,000 to the National Sports Trust Fund (KWASN), which reflects the brand’s ongoing mission to support and celebrate Malaysian
talent — both on the road and in the sporting arena.

The contribution handover ceremony was held at the recent launch of the all-new Chery Tiggo Cross.

Also, a portion of the proceeds from every Tiggo Cross sold this year will be channelled to KWASN.

Since its unveiling, the Tiggo Cross has received over 1,000 bookings.

The Tiggo Cross is priced at RM88,800 for the 1.5L Turbo variant and at RM99,800 for the 1.5L Hybrid CSH.

“Through this initiative, we aim to support more Malaysian athletes and local sports organisations in reaching greater heights,” said Chery Malaysia vice president Michael Chew.

"This contribution marks our ongoing commitment to Malaysian sports and ensuring that homegrown talents continue to excel on the international stage,” he added.

In 2024, the company rewarded Malaysian medallists from the Paris Olympic Games with new vehicles.

KWASN, is a public trust fund established to provide grants for the organisation of sports programmes and activities at both national and international levels.

It also supports athletes’ participation (be it under national associations or independent) in international competitions and aims to improve their world rankings.

The fund helps ensure more Malaysians have access to structured sporting opportunities, world-class training, and the resources they need to compete at the highest levels.

The trust fund is managed under the Ministry of Youth and Sports (KBS) and is governed by a committee that includes representative from the Ministry of Finance, ensuring accountability,
transparency, and integrity in financial management.

Chery Malaysia also encourages more brands to join hands in creating a thriving ecosystem of talent and opportunity.

Through active collaboration with local sports associations, Chery supports a wide range of grassroots initiatives from badminton and football to cycling, running, and pickleball, encouraging healthier lifestyles and stronger communities.