KUALA LUMPUR: The Tiggo series is at the forefront of Chery Malaysia's 2026 plans as the company continues to expand its Chery Super Hybrid (CSH) portfolio.
CSH variants contributed 21% of the brand’s total sales in 2025, with ICE (internal combustion engine) models accounting for 79%.
“For 2026, we anticipate that our CSH products will grow to represent 30% of our sales mix, driven by rising interest in advanced hybrid vehicles among Malaysians,” said Chery Malaysia vice president Lee Wen Hsiang at the recent Chery CSH Appreciation event.
He also reaffirmed that the Tiggo series will remain the core focus of Chery Malaysia’s product strategy in the coming year, with CSH technology continuing to guide the brand’s progressive direction.
Chery Malaysia is gearing up for an exciting product line-up in 2026, starting with the recent launch of the entry-level Tiggo 8 in January.
The brand will introduce its new flagship luxury model in the second quarter of 2026, elevating its SUV (sport utility vehicle) presence in Malaysia.
Lee shared that in the third quarter, Chery will see two new additions to its lineup.
While details remain under wraps, the first model is described as offering enhanced performance and versatility.
The second model teased is positioned as a youthful evolution of the brand’s design direction, created for style-conscious customers seeking individuality and vibrant personality.
Chery is also preparing an additional introduction in the final quarter of 2026.
Centred around the latest advancements in CSH technology, this upcoming model underscores the brand’s growing commitment to electrified mobility in Malaysia.
Lee emphasised that its expanded 2026 portfolio is supported by a remarkable cumulative sales achievement of 30,073 units from 2023 to 2025, driven by strong customer acceptance, an expanding dealer network, and a rapidly diversifying product portfolio.
The performance of the Tiggo family has been especially notable, with its contribution rising from 16% in 2023, to 37% in 2024, before reaching 66% in 2025.
Together with the Omoda series, Chery closed 2025 with total sales of 12,930 units.
Chery’s nationwide footprint is supported by a network of 59 sales centres, 54 after-sales facilities, and 25 body and paint outlets.
Rather than expanding excessively, the brand is focused on strengthening the capabilities of its existing outlets to ensure higher service quality and improved customer satisfaction.
This strategic approach allows each location to deliver more attentive care, better operational consistency, and an elevated ownership experience.
Chery is also undergoing a significant transformation in retail identity with the rollout of its Generation Four showroom design.
The first outlet to adopt this upgraded look is Chery Perai in Penang which now features a more premium and modern presence with its black steel structural elements, the updated
Chery logo, expanded interior layout, and a visually striking waterfall blue facade lighting.
This refined and contemporary design language will gradually expand across Chery’s network, with future 3S and 4S centres set to adopt the new Generation Four identity.
