KUALA LUMPUR: Chery Malaysia has expanded its boutique retail concept with its latest showroom in Pavilion Bukit Jalil here.
Operated by retail-partner Apple Autotech Sdn Bhd, the showroom is the seventh of its kind in the country.
This latest 837sq ft outlet also represents the first Generation 4 boutique showroom in the Klang Valley, underscoring Chery’s evolving retail approach focused on accessibility, experience and customer engagement.
This approach allows customers to engage with Chery brand and products at their own pace, whether they are out shopping, meeting friends, or simply enjoying their day at the mall
Chery Malaysia vice-president Lee Wen Hsiang said today’s customers value convenience and flexibility.
"We want to meet them where they already are, from grocery shopping, dining, or spending time with family and friends.
"This concept allows us to bring the Chery experience closer to customers, making vehicle discovery
more intuitive, engaging, and part of everyday life," he said.
From this weekend (May 23), shoppers can also view the soon-to-be-launched Chery Tiggo 9, which will be on display at the outlet.
