China automaker Chery has a view of what is to come over the next five to 10 years, banking on the global automotive industry’s shift from a traditional carmaker to a new era.
One that’s about intelligent, connected mobility.
At the forefront of this change is the company’s ambitious roadmap that extends from the road and into the skies.
In its showcase, the company illustrated how robotics and artificial intelligence (AI) will converge to shape the vehicles of tomorrow by positioning itself in a way that will help to define the landscape of mobility.
At the core of the company’s vision is a concept called “Intelligentisation”, which is the fusion of advanced chip hardware and sophisticated software that enables seamless interaction between machines and humans.
This concept comes to life through AIMOGA, the carmaker’s proprietary AI-powered humanoid and quadruped robotics platform designed to integrate AI into real-world applications.
AIMOGA or AI + Mobility + Organism + Global + Alliance, represents the company’s ambition to create an ecosystem where smart robots, vehicles and connected devices collaborate seamlessly.
The platform fuses human-like physical design with AI-processing that enables robots to think, learn and interact naturally.
In its vision, the car is no longer the end product, but one of many intelligent terminals managed within the AIMOGA ecosystem.
Already introduced in Chery 4S dealerships in markets like Malaysia, AIMOGA serves as an intelligent sales consultant – a human-like robot that can interact with customers, explain vehicle features, and respond conversationally.
With 41 degrees of freedom, dexterous hands and multilingual fluency powered by CheryGPT, the robot can navigate complex spaces, perform precise operations, and master technical knowledge through self-learning.
Chery envisions AIMOGA as the central brain of its intelligent network, capable of overseeing everything from autonomous Robotaxi fleets to home-assistant robots that handle security, education and household tasks.
This marks a key milestone in the carmaker’s mission to bridge the digital and physical worlds, laying the groundwork for a unified platform of intelligent living and mobility.
With both robotaxis on the ground and eVTOLs (electrified Vertical, Take-Off and Landing), in the air, the company is keen to build a multi-dimensional mobility network that caters to every tier of personal transportation.
While pushing the limits of mobility technology, the company is also redefining the in-car experience with the goal of turning a vehicle’s cabin into a “second living and working space” that focuses on physical and mental well-being.
This philosophy comes from its “4 Zero” Healthy Cockpit that’s designed to be Zero-allergenic, Zero-formaldehyde, Zero-radiation and Zero-heavy-metal.
Using eco-friendly materials and advanced air purification systems, the company is able to create interiors that are clean, safe and environmentally responsible.
Complementing this is AI adaptive seating, which dynamically adjusts to the occupant’s posture, while intelligent aromatherapy systems help to create a relaxing atmosphere during long drives.
The company has even integrated elements of Chinese Medicine Therapy to promote comfort and balance on the road.
Together, these features make the modern cabin a wellness sanctuary on wheels that’s ideal for drivers who treat their car as both an office and a retreat.
The company’s technological transformation extends across its family of brands, namely Chery, Exeed, Luxeed, Omoda | Jaecoo, and iCar (iCaur in Malaysia), among others.
While each brand within the family maintains its distinct market identity, the company will look to share its core innovations across them.
This unified platform supports everything from hybrid and electric drivetrains to V2X (Vehicle-to-Everything) communication, wireless charging, and digital key systems.
The company also intends to strengthen its off-road and luxury divisions with consistent technological advancements across the group.
Ultimately, its new roadmap signals an evolution, one that’s turning itself from an automaker to a global technology provider.
By merging automotive engineering with robotics, AI and air mobility, the company envisions a future where vehicles, robots and humans coexist in one intelligent ecosystem.
