WUHU, China: CHERY is a Chinese automotive brand that is making waves in more than 130 countries with more than 7.4 million customers to-date.
It prides itself as the top automotive exporter in China for the past 23 years and for every four cars exported today, one is from Chery.
This year, it established a record single-month export of more than 200,000 vehicles on its way to achieving some two million vehicles exported in total since it began shipping cars abroad.
Its global sales achieved based on the data in August 2026 showed that it is now ranked the second-best automotive brand in left-hand drive markets (94,000 vehicles, from sixth in 2023) and right-hand drive countries (41,000 vehicles, rising from 34th in 2023).
Its entry into European Union (EU) also saw its August volume at 17,000, reflecting rapid growth rising from 44th to 17th position since 2023.
Chery also enjoyed rapid growth in New Energy Vehicles (NEVs) over the last year as it expects to see a cumulative total of 95,000 vehicles being exported by year end.
As it were, its NEVs (which include PHEVs – Plug-in Hybrids – and BEVs – Battery Electric Vehicles) already hold the best seller position in several countries such the UK, Thailand and Indonesia.
Chery, which ventured into the automotive sector in 1977, is a growing group with at least seven brands, some of which are in Malaysia.
They include Omoda | Jaecoo, Jetour and iCaur, while Lepas is due to be introduced to the market in 2027 with a locally assembled model.
There are also the Exeed and Luxeed brands, which are introduced in some global markers, while the latest addition to the family is Freelander.
The last brand is a joint venture with Jaguar Land Rover and the Freelander 8 is an expanded model based on an existing model but feature a PHEV powertrain from the Chery group.
Chery says that the many brands under its umbrella are intended to cater to different motoring needs and sectors.
It also underlines respect between the customer and the company as the keyword for its global expansion and it has 26 global research and development (R&D) facilities to “localise” its car accordingly.
Its global R&D efforts also see deep cooperation with local universities, and Universiti Malaya is among them, and efforts to develop a green, low-carbon and sustainable supply chain.
Chery is without doubt a Chinese automotive maker that has worldly ambitions but it is also looking beyond the automotive sector.
At the Chery International User Summit 2026, its fourth annual event, in Wuhu, China where its sprawling headquarters is growing, the theme is “Eco-Tech For Our Future Life”.
Through this theme, it sees a human eco-system that involves transportation and AI (artificial intelligence) robotics co-existing for the benefit of humankind.
What Chery’s aspirations here is that it is “bringing automotive technology to robotics, air mobility and smart energy”.
To support that, the event showcased Chery’s technology ecosystem that is built on CheryMind, a domain-specific foundation model purpose-built for physical AI, and its independently developed and controlled Ziwei chips.
It was stated during the event that the introduction of AI robotic elements did not mean the replacement of human labour but was a complementary item to making human lives easier.
It already has the Lingxiao Flying Car Q212 with 12 rotors for vertical take-off and landing, and a range of electric farm vehicles and tractors that are already being put to trial use in some parts of China.
To this end, Chery set up the AiMOGA Robotics division that develops embodied AI robots, autonomous Robotaxi mobility solutions and end-to-end energy replenishment systems as key applications.
Chery explains that this demonstrates how its automotive-grade engineering expertise is being extended and deployed across new sectors.
By drawing on Chery’s automotive supply chain and reusing 70% of its R&D technologies, AiMOGA Robotics has developed its MoAgent intelligent agent that is said to bring automotive-grade quality standards, engineering capabilities and mass-production cost advantages into robotics.
Its latest item includes Mobo, a cute child-size humanoid robot designed for home companionship, alongside robots developed for public services and other applications.
Chery says its products have reached more than 60 countries and regions, with commercial deliveries exceeding 3,000 units.
In autonomous mobility, Chery presented its purpose-built, factory-integrated Level 4 Robotaxi that’s developed for global markets.
Equipped with Chery’s Falcon Pilot intelligent driving technology, the vehicle supports automated passenger pickup and drop-off, as well as coordinated operations with autonomous charging robots.
Its intelligent driving systems, Chery says, have completed certifications under international regulatory frameworks, including UN/ECE.
