Chery to launch in the UK

LONDON: Chery International will be entering the UK market under its own brand this summer.

Chery UK will initially launch with two SUVs.

This follows the successful UK brand launches of Chery’s Omoda in August 2024 and Jaecoo in January 2025.

By June 2025, the two marques had achieved a combined market share of 2%, positioning them among the leading plug-in hybrid brand houses in the UK.

UK CEO Gary Lan, who leads both Omoda and Jaecoo UK and now Chery UK, commented: “Chery’s introduction to the UK market this summer not only shows Chery’s commitment to growth, but also reflects our confidence in the UK automotive sector, and the appeal of our vehicles to local buyers. Expect the same innovation, style, technology focus, and exceptional value.”

Meanwhile Chery UK country director Farrell Hsu said: “The Chery brand is recognised globally as a trusted choice for families, fleets, and anyone who values cabin space, long range, and quality at a cost-effective price.”

Chery – the largest exporter of vehicles from China for the past 22 years – has a proven track record of success across global territories.

The UK go-to-market strategy features UK-optimised Chery models and combines traditional franchise dealerships with a strong emphasis on warranty and aftermarket care.

Many of these dealerships already represent Omoda and Jaecoo in the UK.

The first model from Chery UK will be unveiled at the Goodwood Festival of Speed later this week.