KUALA LUMPUR: Chery International has launched its latest global brand television commercial (TVC) featuring Robert Lewandowski, its global brand ambassador and one of football’s most celebrated star.
Filmed around the theme "For Family," the 1 minute 36 seconds clip also draws a connection between Lewandowski’s champion mentality on the field and his dedication to his family off it.
Seen through the eyes of his daughter, the film highlights the many roles Lewandowski plays both on and off the pitch, bringing Chery’s "For Family" principle to life.
The TVC underscores Chery’s commitment to family safety and peace of mind through the use of advanced technology and thoughtful innovation.
To football fans worldwide, Lewandowski is a legendary striker renowned for his consistency, discipline, and relentless pursuit of excellence.
Through this campaign, Chery invites audiences around the world to look beyond the stadium spotlight and discover a different side of the football icon, one where his roles as a father, husband, and family anchor are just as important as his achievements on the pitch.
The TVC conveys the message that true champions are defined not only by goals and victories, but also by the strength of character, responsibility, and care they bring to their families.
Anchoring the campaign is the defining line, "They see a hero. We see who protects every step of the way," which encapsulates Chery’s message to families across the globe.
Playing a key role throughout the TVC is the Chery Tiggo 9 which was recently launched in Malaysia,
With Lewandowski behind the steering wheel, the vehicle becomes a trusted companion for family journeys.
Watch the TVC on Chery Malaysia’s Facebook page:
https://www.facebook.com/share/v/1AeYZJLQbk/
