KUALA LUMPUR: Chery's teaser installation in Jalan Bukit Bintang, in front of The Starhill is gaining traction on social media with the hashtag #crosswonderfullife trending.
The large striking container box topped with an oversized ribbon is turning heads.
Curious onlookers are lining up to peek into the container box and share their guesses.
This high-impact activation marks the beginning of Chery’s latest urban campaign aimed at a new generation of drivers — those who crave style, thrill, and individuality.
"What’s inside the box is something exciting, something new, and something that signals Chery’s growing presence among the young and dynamic,” said Chery Malaysia vice president Michael Chew.
Those who can identify the Chery vehicle model in the container correctly, will walk away with a special gift from Chery.
Hurry down to The Starhill from May 29 to June 3 to find out what’s inside the box and participate in the on-ground activities.
