With more than 11 million deaf and hard of hearing people in the UK, Citroën has partnered with SignLive to offer its intuitive video relay service across its 190-strong sales and aftersales network. SignLive allows deaf and hard of hearing users to communicate using British Sign Language through a video feed linked to a live, fully qualified interpreter.
Citroën has also pledged to enhance accessibility for the deaf community, including BSL representation across its UK advertising, as part of the brand’s "The French Car that Speaks your Language" initiative.
"British Sign Language is used by 150,000 people in the UK, and as a brand, we recognised the need to do more for our customers," said Citroën UK managing director Eurig Druce.
"We are very proud at Citroën, to be the first manufacturer to offer this new level of customer service and hope the rest of the industry follows in our footsteps. Each one of our retailers now uses SignLive, making our network premises more accessible and inclusive than ever before."
SignLive is an online interpreting service that allows deaf and hard of hearing people to connect with others through a phone or tablet for support via a live interpreter. The service can be accessed through a web browser or a dedicated app service.
