Asterix & Obelix: The Middle Kingdom will stream exclusively on Netflix in spring 2023.
The 2CV chariot can be seen at various points in the movie and marks a first for Citroën. Its design team sketched and built the model in less than three months, compared to the usual 12 months it takes to create a concept vehicle.
For the chariot, Citroën focused on its core values of comfort, technology and bold design, adding a special touch to the movie.
The result is a concept chariot featuring suspension made of a boar's stomach, and a sunroof and headlights that are operated by fireflies boosted with a magic potion.
Another detail is the wheels, made of recycled shields, incorporating Citroën’s iconic chevrons.
The chariot features in different parts of the movie, including when Caesar’s army reaches China, where there is an advertising billboard at the entrance to the country promoting the best car at the time: the 2CV, an incredible chariot made in Gaul, pulled by two horses.
This is a subtle allusion to the famous Citroën advertising film made on the Great Wall of China. The wings of the helmet worn by Asterix also feature the new Citroën logo.
As part of the partnership, Citroën also provided the film crew with an entirely electric fleet of vehicles for use during filming.
The fleet was made up of 10 vehicles: three ë-C4 models, three new C5 Aircross PHEV’s, two ë-SpaceTourers, an ë-Jumpy (ë-Dispatch) and an Ami.
Citroën also arranged charging for the vehicles on the film sets at Bry-sur-Marne and Bretigny-Sur-Orge.
