KUALA LUMPUR: Continental Tyre Malaysia and Castrol Malaysia have signed a memorandum of understanding to explore a joint initiative across the country.
Both companies aim to strengthen their position in the country by leveraging on each other’s extensive dealer network, offerings, and expertise to offer consumers high quality products and services for a convenient and complete experience, for added peace of mind.
Under the proposed collaboration, Continental and Castrol will offer motorists in Malaysia a combined trade loyalty programme where they can enjoy various deals, incentives, redemptions, and rewards.
Both brands are also working towards a partnership that could see joint branded outlets nationwide with plans to grow and expand.
Continental Tyre Malaysia managing director Andrea Somorova said there is a steady demand for both brands and their products in the market among the premium vehicle owners.
“We saw a great opportunity for us to come together to consolidate our offerings to serve our customers better.
“We believe that with both brand’s long-standing service and excellence in the market, we will continue to be
the preferred brands in automotive maintenance,” she said.
Castrol Malaysia & Singapore market sales director Gan Wee Kiong said the this partnership is a testament to both brand’s commitment to safety and customer satisfaction as together we join forces to further build our brand presence in Malaysia.
“Through our combined expertise that supports new opportunities, we will continue to lead and innovate in securing global market leadership when it comes to service and maintenance.”
For more information on Continental Tyres, visit www.continental-tyres.com.my or visit its Official Facebook page at www.facebook.com/continental.malaysia.
For more information on Castrol Malaysia, visit www.castrol.com/my or visit its Official Facebook page at
https://www.facebook.com/castrolmalaysia.
