JOHOR BARU: Cycle & Carriage recently gave some Mercedes-Benz owners the Mercedes-Benz Star Experience, which it described as an immersive lifestyle and educational event.
It was held at the Cycle & Carriage Johor Baru autohaus (dealership), which is the only Mercedes-Benz Malaysia Certified Body & Paint Centre in the southern region.
Customers getting a technical briefing.
Cycle & Carriage general manager (aftersales head) S.V. Balasubramanian said the session was the company's way to show appreciation to its customers and explain the premium services offered to their Mercedes-Benz vehicles.
The event kicked off with the visitors taking a look into the Mercedes future and the brand’s innovation efforts.
Balasubramanian welcoming the guests.
They were led through an electric vehicle presentation and Mercedes Me Connect demonstration, which showcased how Mercedes-Benz owners can access and control their vehicles remotely with a smartphone.
The visitors also went on a workshop tour to view the latest services and repair technology, with special focus on the Mercedes-Benz plug-in hybrid and Mercedes-EQ vehicles.
A Mercedes Me Connect demonstration.
Diving deeper into Cycle & Carriage’s brand strength in premium services, customers also witnessed a body repair demonstration and the importance of using genuine parts.
To create digital awareness and stir up a desire to buy electric vehicles, Cycle & Carriage product experts also gave the visitors an in-car tour of the EQS 450+.
Checking out the EQS.
They were also exposed to the Mercedes Me service, enabling them to gain a better understanding of the digital experience on the road.
To round off the session, customers were treated to a 3-course lunch and various lifestyle pop-up booth activities. The activities included an interactive golf simulator, hair styling by Toyako Image Maker Styling, Inside Scoop ice cream for customers and a coffee brewing workshop.
Meal time.
Getting a new hairdo.
Some customers also bought items at a 20% discount from the extensive display of Mercedes-Benz merchandise.
For details, visit https://www.ccb.mercedes-benz.com.my/ or https://www.facebook.com/cyclecarriagemy to stay up-to-date on Cycle & Carriage happenings.
