The new global brand ambassador would help Maserati in its next leg of journey and break new grounds.
Maserati chief marketing officer Paolo Tubito said the brand is moving forward into a new era.
"Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design.
"The partnership with David is the embodiment of all these values,” he said.
Beckham said he was excited to partner Maserati which shared his appreciation for the very best innovation and design.
"I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale,” he said.
The first act bringing together Maserati and Beckham’s values is an inspiring video showcasing the innovative spirit which sees the former English soccer team captain performing an audacious act of driving in a Maserati, just for the sheer joy of doing the unexpected.
In the 59-second video, "Becks" skipped mundane daily tasks and treated himself to several exciting tyre-burnout donuts in the Levante Trofeo, Maserati's ultimate performance sports utility vehicle.
