CYBERJAYA: BMW Group AG has appointed Hans de Visser as the new managing director and chief executive officer of BMW Group Malaysia effective May 1.
De Visser takes over from Harald Hoelzl who will assume a new role at BMW Group AG.
De Visser brings with him over 29 years of experience in various functions at the BMW Group, having started as a manager in marketing communications at BMW Motorrad, Munich.
Before his current role in BMW Russia as the marketing director, de Visser served in various sales and marketing roles across several markets globally, including the Middle East, Central Eastern Europe, Spain as well as in the BMW Group headquarter in Munich.
BMW senior vice-president region Asia Pacific, Eastern Europe, Middle East, Africa, Hendrik von Kuenheim, said: “Hans’ broad experience in various roles in marketing and sales, as well as his international background will be extremely valuable in his new position,” he said.
Hoelzl will accompany de Visser in his first two months in Malaysia before taking on a new role for the BMW Group in Vienna, Austria.
