LONDON: BYD Group's premium marque Denza will make its public debut in the UK at the Goodwood Festival of Speed (July 10 - 13).
Denza will showcase its elegant European design influences and innovations like Super DM hybrid with models such as the Z9GT Grand Tourer and the B5 premium SUV.
The Z9GT offers customers the choice of either a pure-electric powertrain or the colossal range of a Super DM plug-in hybrid configuration.
The Z9GT will demonstrate the unique capabilities of its e3 platform, performing Compass U-Turns and showing how precision control, torque control and supreme steering enable easier parking manoeuvres in tight situations.
The e3 platform was created specifically for Denza.
It brings a number of world-first and class-leading functions, based on four core technologies: three-motor independent drive, rear-wheel dual-motor independent steering, Vehicle Motion Control and Cell-to-Body (CTB) battery-body integration.
This all-encompassing solution means vehicles with the e3 platform have abilities that are unique to the premium segment: the turning circle of a European city car in an E-segment model, crab-walking functionality for narrow streets with obstacles, and world-beating reaction times that bring higher levels of dynamic involvement and safety.
Denza’s presence will be completed by the D9 MPV, and the B5 premium SUV.
BYD executive vice president Stella Li commented, “We’re thrilled to be introducing Denza to UK customers, especially at the iconic Goodwood Festival of Speed. This is a brand that has always had its roots in European design in particular."
Denza was founded in 2010 as a joint venture between BYD and Mercedes-Benz.
While Denza is now wholly owned by BYD, its design direction is guided by renowned German designer Wolfgang Egger.
It is supported by the colossal development department at BYD, with more than 120,000 engineers working on innovative technologies.
