GOTHENBURG: Who better than a ripped muscle man to test the limits of a squad of excavators with a heavyweight workout? In a new video from Volvo, the Swedish action-movie star is the bootcamp chief signed up to test excavator endurance.
In this surprising advertising mini-movie, Dolph Lundgren tests Volvo's heavy machinery to the limit on a gruelling stunt-filled assault course, all to the sound of Technotronic's late-1980s hit "Pump up the Jam."
The film features a line-up of Volvo excavators, weighing between 1.5 to 95 tons, showing off their finest moves.
Fellow muscle man, Jean-Claude Van Damme previously starred in a famous 2013 advertisement for Volvo trucks, in which he pulls off an "epic split."
