Ducati posts record 1H sales figures

By CARSIFU | 18 July 2023


BOLOGNA, Italy: Ducati delivered a record of 34,976 motorcycles over the first six months of 2023, which was a 5% growth compared to the same period of 2022.

"This first half-year was Ducati's best ever in terms of deliveries. We reached a record 34,976 bikes delivered. The supply bottlenecks experienced last year are now over but the global competition in the market is more intense in the post Covid-era also because of better product availability," said Francesco Milicia, Ducati vice president, global sales and after sales.

At the end of the second quarter of 2023, Italy remains in the leading position among Ducati’s markets with 6,639 motorcycles delivered and a growth of 10% compared to last year’s period.

The United States represents the second largest market for Ducati with 4,505 bikes that result in an 11% growth over 2022.

Germany is in third position, also gaining a 13% growth with 4,217 motorcycles delivered.

MULTISTRADA_V2S new00 (Custom)


The most appreciated motorcycle in the ever-wider Ducati range is the Multistrada V4 in all its versions with 6,382 units delivered globally between January and June 2023.

The Ducati's naked sports bike par excellence, the Monster, is in second position with 4,299 delivered motorcycles in the world, while in third place there is the Scrambler Ducati 800 family with 3,581 bikes.

For 2024, Ducati has already unveiled five new colour schemes for its motorcycles.

Enthusiasts can choose their SuperSport 950 S in the Stripe Livery that alternates white, grey and red colours, accentuating the sporty elegance of the bike.

The Monster is now even more stylish thanks to the new Iceberg White colour, while the Hypermotard 950 RVE has a new Graffiti Livery Evo inspired by street art that makes the Ducati’s fun bike per excellence even trendier.

Boldness meets performance on the Panigale V2 with the new Black on Black Livery, and the pleasure of travelling every day finds a new sporty attitude on the Multistrada V2 S with the Thrilling Black & Street Grey colour scheme.

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