LONDON: Dunlop is the first ever presenting partner of the Goodwood Revival motorsport event (September 18 – 20, 2026).
The event will be known as ‘Goodwood Revival presented by Dunlop’ and will see the 137-year-old tyre manufacturer make a return to the legendary Goodwood Motor Circuit.
An immersive celebration of historic motor racing, Goodwood Revival is staged at the original 2.367-mile Goodwood Motor Circuit and evokes the glamour and spirit of the 1940s, 1950s and 1960s, bringing together period style and competitive racing.
As presenting partner, Dunlop will establish a major on-site presence, including a VIP area adjacent to the Pit Lane for 60 guests, a 600 sq metre exhibition stand to showcase its tyres and history, coupled with extensive branding across the Goodwood Motor Circuit.
Dunlop will also present Revival’s blue-riband race: the Royal Automobile Club (RAC) TT Celebration.
The most prestigious race on the Goodwood calendar, this year’s RAC TT Celebration presented by Dunlop will see the likes of four-time Indy 500 winner Hélio Castroneves (2001, 2002, 2009 and 2021) and Formula 1 World Champions Jacques Villeneuve (1997) and Jenson Button (2009) go wheel-to-wheel.
The two-driver, one-hour race for closed-cockpit GT and selected prototype cars evokes the golden age of the Goodwood Motor Circuit and is the culmination of the weekend’s racing.
The partnership is the latest step in Dunlop’s continued expansion into the premium European tyre market since the brand’s 2025 acquisition by Sumitomo Rubber Industries (SRI), following major activations at the Australian Open and Nürburgring 24 Hours.
“Goodwood Revival is one of the world’s most distinctive celebrations of historic motor racing and provides a fitting stage for Dunlop,” explains Dunlop Tyre Europe GmbH marketing manager Dennis Wilstermann.
“This partnership represents a pivotal initiative at the heart of our brand strategy. Rooted in the shared heritage of Dunlop and Goodwood, both proudly originating in the United Kingdom, it reflects a strong and authentic alignment,” explains Dunlop (Sumitomo Rubber Industries, Ltd) president and CEO Yasuaki Kuniyasu.
