LONDON: SuperCharge, an all-new global motorsport series based on electric crossover road cars, announced its plans to help shape the new future for motorsport.
With a planned 2022 start, the inaugural series is targeting eight events taking place right across the globe, in cities from Asia-Pacific, China, Europe, Middle East and USA aiming to provide spectacular racing entertainment and ultimately promote the uptake of electric cars.
Designed to appeal to audiences of all ages, SuperCharge has been created, in consultation with some of the world’s leading car manufacturers, as a new racing concept to showcase next-generation electric road cars in the volume and growth part of the market - compact SUVs and crossovers, as well as leading-edge battery technologies.
Resetting the relevance, appeal and value of motorsport, the world’s newest racing series aims to be located in bustling urban environments based around an access all areas, fun, informative, festival-style atmosphere.
“Motorsport is at a crossroads,” says SuperCharge Managing Director and co-founder Rob Armstrong.
“Alejandro Agag and Jean Todt have done a great job pioneering electric motorsport. With many countries and cities already announcing plans to ban internal combustion-engine cars in the coming years, the need for road car-based electric motorsport is becoming more and more compelling.
"We believe it is only a matter of time before there are more electric motorsport series. Given this rapidly increasing EV momentum, we believe the timing and appeal of SuperCharge is ideal and see a clear space for it as the road car-relevant motorsport series.
“We have carefully conceived SuperCharge to take account into these societal changes and to consider the needs of car companies, fans, commercial parties and venues in order to make a truly sustainable and commercially viable new series. SuperCharge takes motorsport into a new and hugely relevant arena and we can’t wait to spark the series into life across the globe.”
SuperCharge is working closely with both the British Automobile Racing Club (BARC) and Motorsport UK as it seeks to apply to become an FIA International Series.
