EON and Agytek Digital collaborate on cloud-based SCRM platform

SHAH ALAM: Edaran Otomobil Nasional Bhd (EON) and Agytek Digital Sdn Bhd are set to collaborate on developing a cloud-based sales customer relation management (SCRM) platform tailored for the Malaysian automotive ecosystem.

EON is a subsidiary of DRB-Hicom Bhd while Agytek Digital is a digital technology company which is part of the Altel Group.

The two companies recently signed a memorandum of collaboration (MoC) which will see an SCRM platform that is localised to enhance customer engagement and service, as well as cater to the needs of Malaysian and regional automotive consumers.

The MoC was signed by EON CEO Akkbar Danial and Agytek Digital chief financial officer David Di Xiong.

Witnessing the signing were DRB-Hicom group chief operating officer, corporate planning and strategy and properties Azri Zaharuddin, and Altel Group group CEO Mohamad Helmi Harith.

“This partnership is a strategic step forward by EON in enhancing customer experience and building digital capabilities that match local needs. Together with Agytek, we are co-developing a solution that will integrate seamlessly across our retail, fleet, and leasing businesses,” said Akkbar.

While the platform architecture is globally designed, its localisation for Malaysia — including customer relations management workflows, customer data management, and user experience — will be developed in close collaboration between Agytek and EON.

“The shared aim is to position the solution as a regional best practice for digitally enabled automotive retail,” Akkbar added.

“We believe technology only matters if it solves real business problems. That’s why our solutions like the SCRM, which is a digital sales platform, are purpose-built and not generic, and built by people from the automotive industry for the automotive industry,” said Di Xiong.