Ex-MINI exec appointed Rolls-Royce Motor Asia-Pacific regional director

LONDON: Rolls-Royce Motor Cars has announced that Irene Nikkein has been appointed regional director for the Asia-Pacific region, based in Singapore.

Nikkein joins Rolls-Royce Motor Cars from her previous role at MINI Japan as head of brand communication and product management.

Rolls-Royce Motor Cars and MINI are part pf the BMW Group.

Nikkein's experience includes almost 15 years in senior positions within BMW Group Asia, including roles as BMW regional experiential and sponsorship manager and MINI regional marketing manager.

"Irene has an exceptional track record and her broad experience, combined with extensive regional knowledge, makes her ideally suited to this important role,” said Rolls-Royce Motor Cars sales and brand director Henrik Wilhelmsmeyer.

Nikkein, an Indonesian, graduated with a bachelor’s degree in Business Administration (Major in Marketing) with Distinction from RMIT University in Singapore.