BERLIN: The Ferrari Luce was recently awarded the 2026 Golden Steering Wheel (Goldenes Lenkrad) in the "Best Innovation" category.
Ferrari executive chairman John Elkann accepted the award during the ceremony held in Berlin by the prominent German magazine Auto Bild.
The Golden Steering Wheel is one of Europe’s most prestigious automotive awards and celebrates its 50th edition in 2026.
Established by Axel Springer in 1976, the award is now presented by Auto Bild and Bild am Sonntag, recognising outstanding new vehicles and innovations in the automotive industry.
The Golden Steering Wheel award recognises the Luce’s comprehensive approach to innovation, from its fully electric architecture, driving dynamics and energy management to its design and user experience.
The jury, composed of 23 renowned personalities, among which are well-known figures from the media and entertainment sectors, awarded the Ferrari Luce for its courage to challenge expectations and for demonstrating that true innovation begins where convention ends.
An Auto Bild statement said, "Ferrari took a risk with the Luce, challenging expectations of what a Ferrari should look like, what should power it and how it should feel in a new digital era. Making such a decision takes courage, especially for a brand that continues to achieve strong business results."
Elkann said, “At Ferrari, tradition and innovation live together. Ferrari Luce embodies that ambition: an entirely new expression of Ferrari, rooted in our history and pushing us into a future where pioneering technology, design and the emotion of driving come together."
