Ferrari Roma wins Car Design Award

By JAY WONG | 2 November 2020

MARANELLO: The Ferrari Roma, produced from 1984 to 1997 and then relaunched in 2016, has been awarded the Production Cars category of the prestigious Car Design Award.

The prize-giving ceremony was held virtually on the Car Design Award’s YouTube channel.

Launched in 1984 by Auto&Design magazine, the Car Design Award is aimed at projects that have contributed to the evolution of car design.

This year's winners were selected by an expert jury of 12 journalists from leading international car publications, including Auto&Design.

In assigning the Production Cars to the Ferrari Roma, the jury declared that: “The Ferrari design team, led by Flavio Manzoni, did an incredible job with the Roma. This car reinterprets the classical lines of a Gran Turismo car and projects them into the 21st century thanks to sensual, evocative and cutting-edge design”.

The Roma is the Italian carmaker's new 2+ coupé, a model that's been sublimely refined with a timeless design and all the power and agility required to guarantee a unique driving experience.

The signature Italian styling is a contemporary reinterpretation of the carefree lifestyle of 1950s and ‘60s Rome, from which it takes its evocative name, Roma.

Stylistically, the Ferrari Roma is characterised by clean, symbiotic forms.

Its beautifully harmonious proportions and elegantly pure, balanced volumes are very much in line with the brand's mid-mounted front-engined grand touring (GT) tradition of which the 250 GT Berlinetta lusso (Italian: luxury)  is the most iconic example, and from which the car takes its inspiration.

The Roma embodies an extremely modern design language, which underlines its authentic, refined styling. Equally, however, its sleek lines retain the sporty vocation shared by all Ferraris.