Ford cuts prices of all variants of Mustang Mach E electric SUV

By REUTERS | 21 February 2024

DETROIT: Ford Motor Co cut prices of all variants of its Mustang Mach E electric SUV on Tuesday, as the Detroit automaker deals with lower demand for EVs.

Demand for EVs has deteriorated over the past year as buyers struggled with inflationary headwinds and higher borrowing costs.

The automaker's base Select variant of Mach E now carries a suggested retail price of US$39,895, compared with its prior price of US$42,995, while the higher-end Mach E GT spec will cost about US$7,600 less, at US$52,395.

Tesla's Model Y crossover, which directly competes with the Mach-E starts at US$42,990 before federal tax credits of US$7,500.

The Elon Musk-led EV maker sparked a price war early last year in a bid to spur demand and grab more market share.

Ford and other legacy automakers have slowed their EV push to instead focus on their higher-margin hybrid and gas-powered models.