KUALA LUMPUR: The Ford annual Chairman’s Award programme recently announced its winners for 2019.
The programme - launched regionally in 2016 - honoured its distributors at the top of their Customer Satisfaction game.
“These awards are not only the ranking of a survey result: they are a measure of leadership,
of commitment, and of hard work,” said Ford Direct Markets president Randy Krieger.
“These are the crucial characteristics of high-performing organisations; organisations such
as this year’s winners who deliver outstanding performance to their customers, employees,
and shareholders.”
The Chairman’s Award has continually evolved, ensuring the Sales and Services Customer
ViewPoint (CVP) is of paramount importance and an integral part of core criteria in deciding
annual winners.
New Vehicle Sales, Parts Purchases Sales, and Ford Standards Financial Reporting also play a crucial role in recognising the hard work of Distributors in promoting the trusted Ford brand.
Complementing the Chairman’s Award, for the second year running, the US brand proudly presented the President’s Award for managers in the Middle East, North Africa, and Sub-Saharan
Africa, crowning some of the Best Sales Director/Manager for CVP, Best Service
Director/Manager for CVP, and Best Parts Director/Manager for Part Sales with top honours.
In all, across Ford’s vast Direct Markets business unit, a total of 14 winners were
announced, hailing from Angola, Egypt, Kuwait, Malaysia, Mongolia, Morocco, New
Caledonia, Oman, Papua New Guinea, Qatar, Saudi Arabia, Seychelles, United Arab
Emirates (UAE), and Western Samoa.
Though there were 18 President’s awards titles going, and six coveted Chairman’s winners, Al Tayer Motors in the UAE, Oceanic Motors in Seychelles, and Sime Darby Auto ConneXion in Malaysia top-scored in both prestigious categories and were honoured with at least one trophy from each, while SCAMA in Morocco continued its storied history of exceptional customer service, winning a Chairman’s Award for an incredible ninth time.
The annual Chairman’s Award programme is Ford’s way of thanking its distributors for their
continued efforts in ensuring Ford customers remain long-term, loyal, and satisfied.
Distributors’ outstanding commitment and contribution to the Ford business is of paramount
importance, and together, Ford and its partners aspire to deliver on the promise to become
the most trusted company in the world.
